Ben Simmons partners with Woolmark Company

NBA All-Star Ben Simmons partners with The Woolmark Company to release first ever merchandise

29 April 2021 - Australian-born NBA All-Star Ben Simmons today announces a collaboration with The Woolmark Company, the global authority on wool, to develop a limited edition, high-performance Merino wool t-shirt.

All proceeds from the sales of the t-shirt will go towards the Ben Simmons Family Foundation (BSFF), which backs community-lead organisations that have a similar mission in breaking down barriers to opportunity.

The 100% Merino wool t-shirt has been designed by Simmons and was born from the BSFF value “Do it with Heart” – lead with heart, do the right thing and value that everything is connected. The t-shirt design centres around the mantra #equalize which is written in some of the many languages spoken and inspired by communities around the world that love and celebrate basketball.

“Our goal with this merchandise is to center equality of opportunity, something we all need to commit to - to actively equalize. We wanted to bring awareness to the impact of racism in denying opportunities to people everywhere, and drive support for people and resources that are committed to challenging existing issues.”

“With the design, we played around a lot with ideas like liveliness and harmony. We wanted to create a sense of texture and diversity but also have balance - how different things can come together to make a greater whole, like the concept of equality itself. And we wanted to do it in a way that retains the unique feel of Merino tees”

“We chose to work with Australian Merino wool because it’s a sustainable, ethically produced fibre that’s also incredibly high quality - it’s soft, odour-resistant and temperature regulating, and it has an amazing drape. For me, you shouldn’t have to compromise between luxury and performance, and I’m proud that it’s produced in Australia, so Merino wool was a natural choice for the fabric.”

The 100% Merino shirt seamlessly blends high-performance, sustainability and high-fashion, made from 18.9 Merino micron the fabric is incredibly soft, naturally thermoregulating and 100% renewable and bio-degradable. The t-shirt carries the Woolmark seal of approval following a rigorous quality assurance process which also guarantees fibre authenticity and long-life performance.

The Ben Simmons Merino Wool T-shirt will debut exclusively on on April 29, with 100% of all profits of the $100USD t-shirt going towards the Ben Simmons Family Foundation.

To learn more about The Ben Simmons Merino Wool t-shirt, please visit

About The Woolmark Company:

The Woolmark Company is the global authority on wool. Through our extensive network of relationships spanning the international textile and fashion industries, we highlight Australian wool’s position as the ultimate natural fiber and premier ingredient in luxury apparel and technical performance wear.

The Woolmark logo is one of the world’s most recognized and respected brands, providing assurance of the highest quality, and representing pioneering excellence and innovation from the farm through to finished product.

The Woolmark Company is a subsidiary of Australian Wool Innovation, a not-for-profit enterprise that conducts research, development, and marketing along the worldwide supply chain for Australian wool on behalf of about 60,000 woolgrowers that help fund the company. Please visit for additional information.

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